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Smart Brevity, Not Informational Density

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February 5, 2020 4:03 PM
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Smart Brevity, Not Informational Density

Hi! Here’s the new homepage of Axios:

Homepage

Notice anything weird? I’ve spent the last few minutes racking my brain trying to think of another news website that only shows one story at the top of their homepage, and the best I can come up with is the alt-lite freaks at Human Events.

Here’s what things look like a little further down:

Article

I literally have no idea what other website only shows one full story at a time on their homepage. It’s just so much white space. You’re drowning in white space. It consumes you. It becomes you.

Look, I find the genre of critiquing website redesigns as tired as the next person, but something is truly weird about a website that prides itself on brevity dramatically increasing the amount of time it takes to scan through its homepage. It’s user-hostile design at a core level.