a blog, newsletter, and kaleidoscope notebook about politics, the media, and culture
by tom bunting, a Real Journalist

What is Video Loss?

Video Loss is a blog about  media, politics, and technology in a time where all three topics are increasingly intertwined and upended. Video Loss’s goal is to provide a quick, evolving survey of this weird time in American society through multiple mediums and formats. Stories on Video Loss are meant to exist in the present moment, with an early 2000s web sensibility of evolution and frequent iteration. It’s also a place for multimedia experiments that could only exist on the Internet.

Video Loss is written, published, and developed by me, Tom Bunting, a multimedia journalist living in the Bay Area. It’s built on Webflow.

What Should I Read First?

In this initial relaunch of Video Loss, there are a few posts I am particularly proud of:

- This data journalism piece on the early supporter demographics of 2020 Democrat primary candidates.

- This video examining how Craigslist changed the economics of local newspapers.

- This piece quoting Jeffery Goldberg and examining how diverse The Atlantic actually is.

- This article looking at the merits of Joe Biden’s healthcare plan.

I like these pieces because they show the range—both in terms of topics and formats—that I am trying to cover here at Video Loss. I also think they are a good introduction to my writing sensibilities. I'm also launching with a number of projects that I think express some of the more ambitious projects I can do with the platform this site is built on.

Why A Blog?

I have a deep affinity for blogging. I grew up reading sites like Gawker, Gizmodo, and Daring Fireball: rapidly updating and unapologetically rough expressions of the current moment, delivered through multiple formats. The power of the blog is in its flexibility: how a post can be as long (or as short) as it needs to be, without any predetermined limitations or audience expectations.

When I think of the quinisential blog, I think of two things: Tom Scoca’s 4,000 word thesis on the use of smarm in online journalism and Ashley Feinberg’s dopamine-hit pieces on Donald Trump Jr. Both of these are blogs—in that they exist online, are topical, and are unified around similar topics—but both are about as different in terms of complexity and length as possible. Yet they can both coexist without feeling completely disjointed, and they are both great.

That’s why I care so deeply about Video Loss being a blog, and it being a blog based around the idea of flexible post templates. Pieces on Video Loss can be massive data journalism pieces, short link posts, videos, or just normal 600 word articles. The power of the blog is that they all exist cohesively together.

Who Are You?

Tom Bunting is a journalist and writer focused on covering the media and politics through stories and analysis in a variety of multimedia formats. He's a recent graduate of Emerson College, where he graduated with a degree in Journalism and a minor in Political Communications.

At Emerson, Tom was the News Director of Emerson Independent Video, the nation's largest student-run production company. At EIV, he led the expansion of, helping build it into Emerson's biggest home for national news coverage. He produced the organization's coverage of the 2017 Inauguration and led the production team for EIV News Presents: The 2016 Election, a live four-hour in-studio television special covering the 2016 Election with live reporting from four states. Last year, he was an Executive Producer, writer, and editor on EIV News Presents: The Boston Marathon Bombings: Five Years Later, an award-winning documentary that aired on local television channels across New England. He's also spent a semester producing the network's flagship live weekly national newscast and was the Politics Editor of EIV

Tom was an Investigative Intern at NBC Boston's Emmy-award winning Investigative Unit. Before that, he was a Public Affairs Intern at the Organization for Economic Cooperation and Development. More examples of his work and contact information is available on his website.

What is Video Loss Built On and Why Is It Broken?

Video Loss is running on Webflow, a visual website development and publishing platform. I go into detail on why I chose Webflow and what advantages it has over other platforms here. In brief: I wanted a platform that allowed me a ton of freedom to design weird and big projects, but I can’t code for shit.

Basically everything you see here has been built by me. Webflow has a whole bunch of templates but I intentionally chose not to use any. This allows for a lot of versatility, but it also means that I, a dumbass, can easily break things. If you see something that’s broken, please let me know on Twitter!